Electrolux presents initiative ‘For the Better’ in 2015 Sustainability Report

Electrolux publishes the Sustainability Report for 2015 and presents ‘For the Better’, a framework of nine promises to make a positive change in its solutions, operations and for society.

The initiative makes sustainability an even more integrated part of doing business at Electrolux. From defining new goals in product development and manufacturing, to inspiring and supporting community initiatives around the world, ‘For the Better’ sets the agenda until 2020 and beyond.

“In the past year, we’ve moved from aligning sustainability with our business strategy to making it a core part of how we run our business,” says Jonas Samuelson, President and CEO of Electrolux. “I will be asking the organization to report progress on each of our nine promises, to make sure we’re moving at a good pace.”

“We need a more holistic conversation with the consumer, widening the traditional message – that product efficiency saves money and the environment – to include consumer-relevant messages on food freshness, fabric longevity and product durability. Speaking with people through the channels they use every day will allow us to build trusted relationships with our consumers. ‘For the Better’ will serve us well on this journey.”

Electrolux overarching sustainability target, to halve its climate impact by reducing CO2 emissions by 50% from 2005 to 2020, remains a top priority. In 2015, Electrolux reached the 27%-mark.

The Sustainability Report is available at www.electroluxgroup.com, where the web version of the Annual Report for 2015 has now also been published. This year’s sustainability report is structured around progress on each of the nine promises made to make a difference for the better in three key areas:

Better solutions – because use of products has the biggest environmental impact